Arkansas Business Featured Article on MarDentity

MarDentity Makes Marketing Software for Mortgages
By Luke Jones with ArkansasBusiness.com
3/9/2009

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MarDentity
Owner: Jeff Parker
Address: 7101 W. 12th St, Suite 200, Little Rock 72204
Phone: (501) 398-9591
Fax: (501) 448-2031
Start-up: March 15
E-mail: Jparker@mardentity.com
Web site: www.mardentity.com

When Jeff Parker created marketing software for his insurance agency, Today’s Insurance Solutions .LLC, he didn’t realize its success would result in the creation of an entirely new company: MarDentity, a system of marketing software aimed at independent sales agencies.

Parker’s path to software development was a winding one. After service in the military and two and a half years in medical device sales, he got into insurance. When he decided the companies were “doing it the wrong way,” he started his own. A conversation with a retired insurance professional led to the creation of his own software company.

MarDentity’s software is a highly personal system targeting independent agencies, including mortgage companies, real estate agents and sales agencies, among others.

Parker’s personally financed investment of $67,000, along with a significant expense in time, has been considerable, but he feels certain the investment will pay off.”Business has been awesome,” he said. According to Parker, the company’s advertising via Web sites, online forums, fliers and autodialing has brought “too much response, too fast.” He already has 15 clients lined up.

Summary: Jeff Parker created MarDentity, a marketing software company for independent sales agencies.

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